The first true digital Olympic games

This was the first true digital games, the numbers impressive especially if you want to understand trends for mobile. Although the games are unique as an event it demonstrates what drives consumption and demand for content.

On the final day of the Games, US network NBC Universal,had reached a total of 214 million viewers with its Beijing Olympic coverage. The broadcaster said that it's website, nbcolympics.com had recorded 1.3 billion page views, 53 million unique users, 75.5million video streams, and approximately 10 million hours of video consumed.

In Europe, over 30 EBU broadcasters offered Olympic content on their respective websites, complemented by the EBU aggregated live video portal www.eurovisionsports.tv/olympics, which delivered over 180 million broadband video streams, primarily generated by live event viewing to a unique audience of over 51 million, with a cumulative total of over 22 million hours viewed.

In China, over the 17 days of the Olympic Games, 153 million people watched live broadcast of the Olympic Games online, with 237 million watching video-on-demand footage and an average 20 million page views per day on the mobile phone platform provided by CCTV.com.

Awesome

via Sportsbusiness